Friday, March 9, 2012

How much does it typically cost for the right to broadcast a nationally syndicated radio program?

I want to get a sports radio station off the ground and I assume that I won't have the resources to air original programming 24/7. I would like to include national programs from ESPN Radio, Fox Sports Radio, Sporting News Radio, and independant programs like Jim Rome. What is the typical financial arrangement for such contracts?How much does it typically cost for the right to broadcast a nationally syndicated radio program?
It depends on whether your station is network affiliated or not (ABC,CNN, CBS, etc.) Often times, these programs are available for no cost. You provide the air time so the shows get larger reach and clearance for their existing advertisers. You must agree to air a certain amount of "network" commercials per hour, per the terms of the contract. You will need the appropriate satellite receiver equipment/transponders to pick up these feeds, and depending on whether you will air them live, or record them for broadcast during another hour during the day, may even need background recording equipment to do so.

No comments:

Post a Comment