Why is the Medal of Honour limited edition the same price as the normal game?

I'm not complaining or anything, just want to know what angle EA are trying to get at

So I just google searched the price of the new Medal of Honour Limited Edition, because I was interested in the Battlefield 3 Beta and the Medal of Honour- Frontline game included. And it said that it was going to be the same price as the normal game.

Why the hell would they do that? Their including heaps more content for the same price? I'm pretty stumped, so what do you think?Why is the Medal of Honour limited edition the same price as the normal game?
EA has a deal with Sony. Sony pays EA for free content and therefore more people buy PS3 games. Its awesome!!! They are doing it with Dead Space 2 as well. You get Dead Space Extraction free of charge if you buy it on PS3.Why is the Medal of Honour limited edition the same price as the normal game?
Like the name, its probably limited, so this is a special offer or something. I wouldn't really care, you get a lot more content for the same price.